WriteTrendy

Privacy Notice

Last updated: June 2026

1. Who we are

This Privacy Notice explains how WriteTrendy ("we", "us", "our") collects, uses, and protects your personal data. WriteTrendy acts as the data controller for the personal data described below.

2. What data we collect

  • Account data: email address, name, password (hashed), authentication tokens.
  • Profile & content data: brand profiles, source content you upload, generated outputs, projects, and templates.
  • Support messages: emails and messages you send us.
  • Usage & telemetry: pages visited, features used, generation history, errors.
  • Device & log data: IP address, browser type, device identifiers, timestamps.
  • Cookies: essential cookies for authentication; optional analytics cookies (if enabled).

3. Why we use it (and on what legal basis)

  • To provide the Service — account creation, content generation, storage (contract performance).
  • Security & fraud prevention — protecting accounts and infrastructure (legitimate interests).
  • Customer support — responding to your requests (contract performance).
  • Product improvement — understanding feature usage, fixing bugs (legitimate interests).
  • Legal compliance — meeting tax, accounting, and other legal obligations (legal obligation).
  • Marketing — only with your consent, which you can withdraw at any time.

4. Who we share data with

  • Hosting & infrastructure providers (subprocessors) to operate the Service.
  • AI providers who process your prompts solely to return the generated output you request, bound by contractual data-handling terms.
  • Paddle.com, our Merchant of Record, for sale of the product, subscription management, payments, tax compliance, and invoicing.
  • Analytics tooling (e.g. error monitoring) to keep the Service reliable.
  • Professional advisers (legal, accounting) and authorities where required by law.

We do not sell your personal data.

5. How long we keep it

We keep your personal data as long as your account is active and for a reasonable period afterwards to comply with legal obligations and resolve disputes. When data is no longer needed, we delete or anonymize it.

6. International transfers

Some of our service providers may be located outside your country. Where data leaves the UK/EEA, we rely on safeguards such as Standard Contractual Clauses or adequacy decisions.

7. Your rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate data.
  • Request erasure of your data.
  • Restrict or object to processing.
  • Receive your data in a portable format.
  • Withdraw consent for any processing based on consent.
  • Lodge a complaint with your local data protection authority.

To exercise these rights, contact us via our contact page. We will respond within one month.

8. Security

We use appropriate technical and organisational measures to protect your data, including encryption in transit and at rest, row-level access controls, and regular security reviews. No system is perfectly secure, but we work hard to minimise risk.

9. Cookies

We use essential cookies required for authentication and security. Optional analytics or marketing cookies are only used with your consent and can be managed in your browser settings.

10. Changes to this notice

We may update this Privacy Notice from time to time. Material changes will be notified by email or in-app.

11. Contact

Privacy questions: see our contact page.